Whether you're reaching out to them via email (How to Find Emails), Twitter (How to Use Twitter), or LinkedIn (How to Use LinkedIn), it is important to keep it brief and to the point because your match is trying to move through his/her inbox as fast as possible.

I hope that this page provides some advice on how to do so.

This message should have a short intro about you, why you're interested in connecting with the individual you're reaching out to, and a specific ask.

• The closer you are to the contact, the more casual you can be.

Templates:

Each cold email should be personalized and brief. There is no magic formula; each person creates their own magic (italics is where you should fill in your personal touch).

<aside> 💡 Hi ____,

I hope you are staying safe and healthy. My name is ____ I am currently a ____ at _____ studying _____. I have the following experience that relates to you.

I am reaching out to you because I am interested in the things that you have done.

I am now interested in learning more about your life at ___ and whatever you want to talk about. I am available to speak at the following times. Thank you in advance.

Best, Lukas

</aside>

Example for The Takeoff:

I am by no means the best writer, but I thought I'd show you some other versions. Notice how I have something specific about Daniel and a specific ask.

<aside> 💡 Hi Daniel,

Hope you're doing well amidst everything going on. I am Lukas a junior at WashU, a co-founder at USocial, and a co-founder at The Takeoff, where we're focused on inspiring college students to pursue startup-related careers.

Any interest in being interviewed for the newsletter? I know you have your own called the DL and would love to discuss that more in detail.

If so, I'd be happy to set up a 30-minute call to conduct the interview.

Best, Lukas

</aside>

Example for Recruiting:

For recruiting such as consulting and investment banking, I choose to mention my internship experiences, a clear commitment to the career, and why you are interested in their firm.

• There is no need to describe your experiences in the first paragraph if they are an alum of your school in my opinion.

<aside> 💡 Hi ___,

I hope you're doing well amidst everything that is going on. My name is ____ I am currently a ____ at _____ studying _____. After the following experiences, I am committed to pursuing a career in your field and am interested in your firm for the following reasons.

I saw that we both have similar interests. I was wondering if you had any time to speak about your experiences at your firm. Thank you for your time.

Best, Lukas Steinbock

</aside>

Sending the Email

• Use schedule send to send the email from 7-10 am early in the week for best results.

What if They Say Yes?

• Check out How to Call